By Lisa Tanner, freelance writer and contributor to this blog
When you’re a virtual assistant, you get to come alongside other business owners and help them. You take tasks off their plate, so they have the time and mind space they need to focus on growing their business.
Being a virtual assistant is a great way to work from home. This home business typically generates a consistent income each month, as clients want your services over and over again.
One question new VAs frequently ask is, “What services should I offer?”
To help you answer this question, I want to look at ten in demand virtual assistants services. These ideas are hot. I’ve seen business owners in multiple industries recently looking for help with these tasks. And that demand makes them the perfect services to offer as a virtual assistant.
But before we dive in, there’s an important point to keep in mind. You cannot offer all of these virtual assistant services successfully. There will be some that are a better fit for your skills and interests.
So, use this list as inspiration. Pick a couple of services that will be a great fit, and start with them. If you decide later that you picked the wrong ones, you can always pivot. That’s one of the best parts about running a home business. You get to make it work for you.
For even more practical tips for getting started with a home business and making your first $1000, you need to read Sally’s book Make Money At Home. Click the banner to learn more.
And if you’re interested in becoming a VA and are ready to take a program to guide you step-by-step through the process, Sally and I both highly recommend Gina Horkey’s class, #FullyBookedVA.
Now, let’s dive into ten of the best virtual assistant services you can offer. For each you’ll discover a look at the need that exists, plus a couple of the skills you need to successfully offer that service.
Are you ready? Let’s go!
1. Email Management
The inside of some people’s inbox is scary. And some of those people need your help to unbury themselves.
The Need: You will help clients organize and maintain their email inbox. Typically this requires an initial set of hours to deal with the mess. You’ll need to work closely with your client to set up folders and labels so they can easily find what they need when they’re ready for it.
Then, this service typically moves into maintenance mode. You’ll have to work out the details with your client, but often it involves checking into their inbox a couple of times each day. You will help keep it from growing out of control again. Depending on your client, you may also be responding to some emails.
Skills Needed: If you’re offering email management as one of your virtual assistant services, organization must be a strength. Your clients need to trust that you will make their inbox better, and not accidentally delete essential emails. You’ve also got to have stellar communication skills, so you can explain the process carefully to your clients and help them to learn the ropes of the new system.
All businesses have paperwork that needs done. And not everyone enjoys updating business records. So if you do, there are plenty of people who need your help.
The Need: You’ll likely enter receipts in your client’s accounting software. You may also reconcile their books. This service could also offer payroll services and tax prep depending on your skills and qualifications. Anything that relates to the record keeping of the business could be lumped into this category.
Skills Needed: You need to confidently be able to work with numbers and correctly enter data. You’ve got to pay close attention to all the details. Responsibility is key for this service, as you’ll be handling financial information. Depending on the services you offer, a background in accounting or a similar field would be helpful.
3. Pinterest Management
So many companies are on Pinterest. And this platform isn’t really like the other social media sites because it’s more of a visual search engine. If you have Pinterest figured out, you should be able to grow your business as a Pinterest Virtual Assistant.
The Need: Create (or update) a Pinterest profile for your client and validate their website. You may need to create pins for their content. Or schedule pins via Tailwind. Strategically connecting with other Pinterest accounts is also a possibility. Writing SEO friendly pin descriptions is another part of this service. You will also need to oversee the growth of their account and help them get more clicks and saves.
Skills Needed: Knowledge of Pinterest is essential. You’ve got to stay up-to-date on best practices and make sure you’re following them. Graphic design skills are a define plus, as is an understanding of SEO principles. You’ll also need to be organized so you can keep track of which pins go to each board (and when) so you don’t accidentally spam your client’s account and land them in Pinterest Jail.
4. Facebook Ads
Lead generation is essential for business growth. Many businesses use paid ads for this purpose, such as Facebook Ads. If you can run high converting Facebook ads, you’ve got a golden service to offer.
The Need: As a Facebook Ad Manager, you must work with your client to determine the purpose behind each of their campaigns. Then you must set up each campaign to be as effective as possible. This could include ad design, copywriting, and targeting. You’ll also need to run reports to show your client how each ad is working.
Skills Needed: You must have some experience with Facebook ads. Typically clients will want to see results before hiring you, so they get a better sense of what you bring to the table. Being able to target the right audiences is crucial, as is being able to do split tests and make adjustments based on data.
5. Blog Management
There’s a ton of behind the scenes work that goes into each blog post. Besides the writing and editing, each post needs formatted. Images need to be created and links must be added. You’ve got to optimize each post for SEO. And you must write an intriguing meta description. In short? Bloggers often need help.
The Need: You’ll need to help keep your client’s blog in shape. This could include preparing blog posts for publication, and tackling other aspects of the blog. You’ll need to ensure site style guides are adhered to. When everything is set, you may schedule the posts for publication. Depending on your client’s needs, this service could also include updating plugins and responding to comments.
Skills Needed: You need to be comfortable working behind the scenes with your client’s blog. Experience on that specific platform (such as WordPress) is essential. You also need a general understanding of the blogging world, and a willingness to stay up to date with best practices.
6. Content Creation
There is so much content in our world. And all of it needs to be created. If you’re able to create quality content, it’s something that clients will pay for.
The Need: Blog posts. Ebooks. Graphics. Flyers. Think about all the content out there. It all needs to be written. You’ll work with your client to discover project specific specifications and then create it. You can specialize in certain content, or be more of a generalist who creates a little bit of everything. The sky is literally the limit.
Skills Needed: Whatever form of content you choose to create, you need to be great at it. Let your creativity and talent shine through everything you make. You must possess great writing skills, and the ability to proofread your content for errors. Even if your client uses another editor, you want to turn in work that is polished and not merely a rough draft.
7. Social Media Management
Social media can be so time consuming. Especially if you’re trying to build connections and grow a brand. That’s why so many businesses are looking to hire social media managers.
The Need: Help your client establish and grow their social media presence without them feeling like social media has taken over their life. Based on your client’s needs, this service could include content creation, content curation, scheduling, and engagement. You’ll also need to run reports and show how your efforts are paying off.
Skills Needed: To succeed as a social media manager, you should enjoy spending time on social media. You should have a solid understanding of how using schedulers can help you save time. You need to know best practices for each platform you handle. As you interact with others online, communication skills are essential.
8. Project Management
From book launches to creating a new website, many aspects of running a business have many moving parts. If you can help keep all of those parts in the right place, at the right time, a client may need your help with project management.
The Need: Clients need project managers to help them complete tasks on time and on budget. This could include setting up the processes, managing other employees or freelancers, keeping tabs on the supplies, and providing status updates.
Skills Needed: Organization should be your middle name. You need to be comfortable monitoring small pieces of a bigger project, so you can ensure everything is on schedule. Leadership skills are important for this service, as you may be asked to oversee other people throughout the project.
9. Podcast Management
So much goes into each episode of a podcast. Email invites need to be sent to guests. Interviews need to be recorded. Editing needs to get completed. And there’s still more to do post-production. If you can help podcasters take care of some of these tasks, you’ll have an in-demand virtual assistant service to offer.
The Need: Businesses are searching for someone who can help them produce quality podcasts on a consistent basis. Your clients could need help locating guests. Or organizing the logistics for each episode. After the recording is complete, you can help delete awkward pauses, create social media assets, write show notes, or upload everything to iTunes or other platforms.
Skills Needed: You must have knowledge of the podcasting universe, and have audio-editing experience. Being able to write show notes and blog posts related to the topic are other skills you will need.
10. General Administrative Services
There are so many administrative tasks that you can help with, I decided to lump them all into one final category of services. These tasks are essential to the day-to-day operation of a business.
The Need: Businesses need someone reliable who can be counted on to tackle a variety of administrative tasks. These could include scheduling, calendar coordination, outreach, research, and many other tasks.
Skills Needed: Organization is key to being able to provide administrative support. Flexibility is also important, since your tasks may vary from day to day. You need to be a quick learner.
Get Started with These Virtual Assistant Services
Did any of these virtual assistant services stand out in your mind as ones you could offer? If not, remember that these are just a sampling of the many services that you can offer. Here’s a post sharing 40 tasks that business owners can outsource to a virtual assistant.
There are so many possibilities. So, if you’re ready to get started as a virtual assistant , go for it. The need for your services is very high.