In the early stages of your coaching business, it’s all about finding your first (or next) paying client. If you’re still at this stage, then I recommend you read my previous article about how to get coaching clients when starting out.
But if you already have some consistent income, then congratulations – you’re ready to scale your business and earn more money as a coach. In this article, I share five ways to scale your business and create a dream coaching business that fits your life and serves your clients.
1. Manage Your Time
The first thing you must do is manage your calendar as a coach. There’s a lot more that goes into the day-to-day activities than just coaching. Including:
- Preparation for coaching calls
- Maintaining your online presence (social media, live videos, guest posts/podcast interviews, blog posts)
- Email list nurturing
- Discovery and sales calls
- Income and expense tracking
- Product and services updates and improvements
If you don’t make time for these tasks, they may drop off your radar or keep you up working late.
So, how do you fit it all in without working 60-plus hours per week? The answer is simple.
You look for activities that drive your business growth. Anything else is a distraction and should not be a priority.
For example, coaching your clients and holding discovery calls are essential and must be handled as a priority. And if you don’t yet have a full client list, consistent marketing is equally important.
However, you want to focus your promotion efforts on the right tasks. Posting to your Facebook page may be more distracting than profitable.
Make sure you track your marketing activities to see which are generating new clients. For example, do you know where your last five clients came from? From social media? Or from speaking? Or from your personal network?
Know which activities are working and do more of them. Then reduce – or even eliminate –everything else.
2. Create Systems In Your Business
Once you know which tasks are essential to your business, you want to systematize as much as possible. For every important task in my business, I like to ask this simple question:
Can this activity be automated or delegated?
There are so many tools out there to automate tasks in your business. Your email service provider can be set up to automate emails, funnels, and even sell products. Your calendar can be automated. Your social media can be automated.
Automation doesn’t always mean installing a new gadget. It can also be as simple as putting a recurring appointment on your calendar. For example, I have a quarterly appointment to review my content calendar. This way, I plan out all my content in advance and only do it a few times a year.
You can also outsource tasks – especially anything you don’t do well or don’t like doing. This allows you to focus on strategy and operate in your zone of genius. Virtual assistance is available for almost everything. You can outsource tasks ranging from social media to website design to bookkeeping and taxes.
3. Map Out Your Ideal Week
A great way to be efficient with your time is to map out an ideal week with set themes. Then you can schedule your tasks within those pre-designated time chunks.
For example, perhaps you handle your marketing on Mondays. Tuesdays are for content creation and creative work. Wednesdays through Fridays are set aside for coaching calls and sales calls. Or even better, maybe Fridays are set aside for family time.
Once you have your daily themes set up, break your days into large chunks for dedicated deep work (uninterrupted work). Batch similar tasks for increased productivity. Don’t forget to include time for goal setting, continued learning, exercise, and self-reflection.
The week that you have mapped out can be transferred to your calendar. I have mine color coded by category.
You may not always maintain this schedule, but it gives you a template to work from so that you can quickly get back on track.
4. Set Goals and Maintain Forward Progress
Previously, I’ve discussed the importance of goals. You want to set goals that help you achieve the success you deserve in your coaching business.
Goals help you stay focused and provide you with a way to measure your progress and growth. But how do you set the right goals?
As you define your goals, it’s important to ensure each one aligns with your values and life priorities. For example, if you have a goal to get certified as a coach in 30 days (which will require you working long hours) but spending time with your young children is a priority, you may need to reevaluate your goal.
You should also set goals in different areas of your life. If you set all your goals for your new business, the other areas of your life may suffer.
And once you have goals, make sure you track your progress. I have a monthly meeting with my Virtual Assistant. We review the major performance indicators in my business and progress towards my main goal.
If you aren’t measuring something, you probably aren’t achieving it. So, make sure you don’t set goals and then forget about them. Write them down and track your progress on a weekly or monthly basis.
5. Review Your Coaching Packages
The last step to growing your coaching business is reviewing your coaching programs and models. Are they set up to scale?
If you are only selling one-on-one sessions, you have two choices – either increase your prices or take on more clients.
I recommend you start by raising your prices – while being aware of the value you deliver your clients. You want to gain experience coaching one-on-one before offering group programs. In fact, it’s quite possible to build a six-figure business with just one-on-one services. With only five to ten high paying clients you can earn a respectable income.
There’s a lot of talk online about offering courses or group programs. But if it isn’t what you love doing and do best, then don’t feel like you have to offer group packages.
However, depending on your clients and the transformation you offer, you may reach a threshold where people will not pay more for your services. If you find yourself in this position, then consider selling group packages and online courses. Or you may choose to set up a membership service or start a mastermind group.
All these options allow you to serve more clients in fewer hours. But be warned – offering group programs brings a whole different set of challenges. You need to master new platforms, manage launches, and constantly feed large numbers of people into your programs. I’ll dive into exactly how to create group programs in a future article.
Scale Your Coaching Business the Right Way
If you want to earn a real income as a coach, then make sure you view your work as a business. Manage your time, put systems in place, make goals and track your progress. Also, be constantly reviewing your coaching packages and thinking about new ways you and your clients can work together.
Coaching is a deeply rewarding career and once you have your first few clients it doesn’t have to be difficult to scale to a bigger business.
For more help growing your coaching business, check out my book Make Money As A Life Coach. It provides a step-by-step proven plan to start your coaching business and quickly get your first paying clients.