Creating content for your blog takes time. And even if you love writing, it can be difficult to constantly churn out new material. Do you wish there was a better way? There is. You can repurpose blog content and allow your words to continue helping your audience long after you hit publish on a new post.
Today, I want to help you understand what repurposing blog content means and explain why you should do it. And, I want to give you five practical ways to start repurposing your blog posts.
Are you ready? Let’s dive in.
But first…if you haven’t yet started a blog, here’s my step-by-step guide to help you get started.
What Does Repurposing Blog Content Mean?
Repurposing blog content means taking your blog posts and transforming it into another format. It’s using snippets from your post to create emails for your list, or make sharable content for social media.
Repurposing blog content means looking at your blog posts as a gift to your audience. Right now, on your blog, they are wrapped up for delivery and ready to go. Many people will love reading your post in its entirety.
But, not everyone in your target audience will see this gift you wrote. Some may not even realize you exist.
So, you can take this present you have for them, and wrap it up a little differently. Then you can share it with them in a different format or on a separate platform.
This repackaging of your content is a great way to get more exposure and drive traffic back to your blog.
Why Should You Repurpose Blog Content?
Repurposing blog content helps you save time and energy. You spend a lot of time crafting great blog posts. But, as a blogger, that’s not the only type of content you need. You also need content for your:
- Email newsletters
- Guest posts
- Freebies
- Social media feeds
- Paid product
Even if you love writing, that’s a lot of content. It would take you hours to create everything from scratch.
That’s why repurposing blog content saves you time. You already have the core content that aligns with your blog’s niche and helps your reader grow.
Now you can take one (or more) of your posts and use that as the backbone for something else. You won’t be starting over from nothing. Instead, you can simply change up something you already did.
How to Repurpose Blog Content
Now that you know what repurposing blog content is and why it’s beneficial, it’s time to learn practical ways to repurpose your content.
Here are five of the ways you can turn your blog post into a different type of content:
- Create a round up style post
- Share social media snippets
- Draft emails for your tribe
- Create a video
- Combine into a paid product
Here are some more details about how to accomplish each of these.
1. Create a Round Up Style Post
Take some time to review your published blog posts. Do you have any that compliment each other?
To help your audience, you can create a round up post with your best tips on that topic. So, if you have seven posts on baby foods you can make, along with the recipes, you could create a post called:
7 Simple Baby Foods to Make at Home
Then, you can write a quick introduction to your new post. Following this, you can have a quick summary of each of the seven posts. Make sure to link to each of them, so readers who want to know more can stick around and read the originals.
If you already have the other posts written, these round up posts are a quick way to get a new post ready for publication and increase the number of links you have to your old posts. Interlinking is a great way to boost your SEO.
2. Share Social Media Snippets
Which social platforms does your audience hang out on the most? That’s where you want to be putting your energy. But, even if you limit the number of platforms you are on, you still need to post consistently to social media to help expand your followers and grow your tribe.
The good news is that you can break each blog post into multiple posts for social media. You wouldn’t want to post an entire blog post on Facebook. People don’t want to read thousands of words on that platform.
But you can post an intriguing stat, quote, or question and then link to your post. You can create a compelling image and encourage people to click through on Pinterest. Or condense your post into a few hundred characters and create a Tweet.
If you have a list-style post, you can even create one social media post for each item. A single blog posts can get you a lot of mileage on social media. And, you won’t constantly be thinking up new things to post. That will save you a lot of mental energy.
3. Draft Emails for Your Tribe 
Has your email list grown since you published your first post? Since everyone starts at zero, I’m going to assume the answer is yes.
That means there is content on your site that your audience probably has never seen. You can use this to your advantage.
Go back to some old posts and pull some ideas from them to share in your email newsletters on weeks when you don’t publish anything new. You can also:
- Create a “Getting Started” email for your initial welcome email and link to your most popular posts.
- Add a new point or two to related to your latest post to encourage them to click through and read
- Answer FAQs that people ask in your blog’s comments
You can also take emails that did well and turn those into blog posts. Repurposing content can go both ways.
4. Create a Video
What are the most important points in your post? You can use those as talking points and create a quick video.
Alternatively, you could deep dive into one of the points and expand on it in a video. If you did this for each point, you’d have several videos.
You can share these on Facebook, or on YouTube. Then you can link to the video in your blog post and share them socially.
If you don’t want to record a video of yourself, you can use a service like Lumen5 to quickly make a slide style clip. With their free plan, you can create five videos each month.
Video content is growing in popularity, and repurposing blog content is a simple way to get started.
5. Combine into a Paid Product
Do you have enough posts on a topic to create an ebook? Or a course?
Could you make a downloadable workbook to help readers take action from your ideas?
Your blog content can serve as a starting point for a paid product. If you want to get started with digital products, look to your existing content for ideas and validation.
What resonates with your audience? Which topics always get the best response?
Now that you know that, how can you turn what you already created into something a little better? It may be as simple as stringing together a series and adding a few extra pieces. Or creating a complimentary product to go with a specific post.
Spend some time brainstorming and decide what paid products you could create by repurposing blog content.
Your audience wants to hear from you. But you don’t have to spend all day creating new material for them. You can repurpose blog posts and get the most out of each piece of content you create. Repurposing is one strategy to ensure your business doesn’t take over your life.
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