You’ve picked a niche and started your blog. Now you’re wondering how to write a blog post your readers love, share and want more of.
The cornerstone of every successful blog is the content. But, of course, you already know this.
That’s why you write – to share your ideas and make an impact in the world.
The question is… are you publishing great content?
If you’ve ever had that sinking feeling that nobody is reading your blog. Or if you’re not sure why some of your articles fall flat, then read on.
And if you’re still struggling to pick a blogging niche then check out this article on the biggest mistake most new bloggers make.
Okay, we know that great content starts with an idea. But how do you find ideas?
Read Every Day
For many, coming up with post ideas is the hardest part. Hours, days or weeks are spent staring at the screen, wondering what to say.
On the other hand, professional bloggers pump out great content every single week.
What’s their secret?
They read a lot. Yes, that’s really it.
The more you read, the more inspiration you get to write. You want to live and breathe your passion.
Reading is my favorite technique for juicing up your brain, getting inspired, and allowing your own ideas to bubble to the surface.
Read every day and soon you’ll have more ideas than you can write.
Spy On The Competition
Another way to come up with ideas is to look at what’s already popular in your niche. Then use that as a basis for your blog post.
I’m not suggesting you copy someone else’s work. Instead, be aware of what your audience is reading and sharing. Then join the conversation and add your own insights, examples, or personal takeaways.
Finding popular posts on someone else’s blog can be as simple as checking out the sidebar or footer on their website. Many bloggers have a “popular posts” area which links to their most read articles.
If this doesn’t work, or if you’d like to know which posts are getting the most social media shares. Then try this tool at Buzzsumo.
First, select a popular blog in your niche and copy the url into Buzzsumo’s search bar. Click “Go!” and the posts with the most shares are displayed.
Here’s an example of the results for Copyblogger:
Make sure you capture your ideas in a spreadsheet or other document. I have an Excel spreadsheet. It currently has 71 blog post ideas. That’s more than a year’s worth of content (if you’re publishing one article a week). I never have to spend time thinking about what to write.
How To Write A Blog Post: 5 Rules
Okay, you have some post topics. Now you want to turn a great idea into an awesome blog post. Here’s how to write a blog post your readers love…
For each article, follow these five rules:
- Have a clear purpose.
- Make it easy to scan.
- Use images.
- Use a conversational tone.
- Include helpful links.
If you stick to these rules, you’ll find yourself writing the kind of articles people love to read and share. Let’s take a closer look at each of these rules, what they mean, and how you can apply them.
1. Have A Clear Purpose
When you read a blog post, is it clear what you’re going to learn? Or does the author ramble on, with no clear point?
If you’re not 100% focused on a single idea for your blog post, you’re going to lose readers fast.
Great topics make a promise that’s desirable to the target audience.
State your promise in the opening of your post. This will draw your readers in. Then deliver on your promise. Finally, summarize it again at the end.
Remember, you’re writing for your blog readers. Always have a clear purpose that’s meaningful to them.
2. Make It Easy To Scan
See the headline above this sentence? This helps the reader find key pieces of information. Most of your visitors are too busy to read every word and will scan to “summarize” your content.
You’ll also notice that I keep my sentences short. Like this. And I break up large paragraphs into smaller ones.
Finally, you can use bullet point lists to:
- Highlight key points
- Draw the eye to this area
- Give your reader’s eyes a break
All this makes it easier for people to quickly consume your content. Too much text can scare people away. Make it easy for readers to understand your post and the central ideas you’re presenting.
3. Use Images
Did you know that a post on social media accompanied by an image is 2.3 times more likely to receive engagement?
Visuals are powerful online. They are processed by the brain within milliseconds, where text takes seconds, or even minutes, to convey the same message.
Images help break up your content and they instantly communicate a message to your audience.
Make your articles easy to share by including clean and attractive images. Also, enhance your images with text. I use Canva’s free tool to create the images on my blog.
4. Use A Conversational Tone
Blogs that use a conversational language are easier to read and more engaging. As readers, we want to get to know the person behind the blog.
Avoid using stuffy academic jargon and corporate speak.
It helps to read your content back to yourself, out loud. Does it sound like something you’d say to someone in person? If not, then go back and start again.
5. Include Helpful Links
Finally, don’t forget to link to articles that provide further info, tools or resources to support your points. Whether you’re linking to your own posts, or to somebody else’s site, your readers will appreciate it.
Linking to your own posts also keeps people on your blog longer. This allows you to deepen the relationship and increases conversion rates (such as email sign ups or sales).
But don’t add links for the sake of it. Always think about your reader’s experience and what’s most helpful to them.
Write Great Content
Now you know how to write a blog post that people want to read, comment on and share.
Start by reading lots — to get inspirational ideas for your post. Or look at what’s already popular and put your own spin on it.
Then follow the five rules to make sure your content is easy to read, engaging and useful.
You have a message to share with the world. Go create amazing content your readers will love!
If you’d like to learn more about how to build a successful blog, check out my book, Make Money From Blogging. It shows you how to market your blog, master SEO, and pick the best monetization strategies for you and your audience.