I first wrote this piece several years ago as a message to overwhelmed solopreneurs. At the time, I was frustrated by the demands to “go big or go home”. The online world was filled with confusing messages…
Develop a product… Sell a service.
Master social media… Email marketing is king.
Write a blog… Content marketing is dead.
And most annoying of all (to someone who wanted a business and a life) …
You must go all in. Build a large following. Work long hours. Launch big. Conquer.
I’ve since learned the joys of making life simple. I’ve also discovered that you can create a small business and still make a big impact.
You don’t have to “go big or go home”.
I decided to republish this post as it still holds true today. I hope it will inspire you to stay true to who you are. And build a business you love.
A small business that makes a big impact.
A Message For Overwhelmed Solopreneurs
Are you tired of being told what you “should” do in your business?
You “should” be on Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest.
You “should” create blog posts, videos, social media, podcasts.
You “should” promote your content.
You “should” launch big.
You “should” build a large email list.
You “should” go big or go home.
But you’re one person. You can’t be everywhere and be excellent. Well, I have good news for you.
You can have a small business and make a big impact.
Small Business. Big Impact.
If you’re envious of the latest overnight success.
If you’re overwhelmed by everything you need to do.
If you’re wondering whether you’ll ever make it big.
Then STOP. You don’t need to be “big”.
Small is caring. Small is nimble. Small is passionate. Small can make a big impact.
We hear too much of this…
- Go big or go home.
- Earn six figures in your first year.
- Build a list of 10,000 subscribers.
And too little of this…
- Spend time with your family.
- Appreciate the audience you have.
- Be excellent. Do good work.
This is your call to action. You can stay small and make a big impact.
The internet is a noisy place. Crowded with voices telling you what to do.
Facebook, Twitter, Instagram. YouTube, LinkedIn, Pinterest, Blog Posts, Guest Posts, Podcasts, Videos, Launches, Facebook Ads, Google Ads, Autoresponders, Email Marketing, Influencers, Conferences
You’re one person.
You can’t do everything and be great. You can’t be everywhere and serve your people. You can’t do all these things and live a life you love.
The answer is to embrace small and simple.
You don’t need to manage a team. Build complex systems. Be on every social platform.
You don’t need to write guest posts. Go to conferences. Email influencers. Create more content.
You can STOP.
- Stop listening to the voices.
- Stop chasing new tactics.
- Stop looking for a magic bullet.
Instead do this…
- Focus on what you love.
- Focus on what you do best.
- Focus on helping your people.
If your message is big. And your business is small. If you want to do meaningful work. Your audience will still find you. And they will love you. Here’s how…
5 Simple Steps For Busy Solopreneurs
Step 1: Get clear on your message.
Who are your people?
What outcome do you give them?
Why are you different from everyone else?
Step 2: Communicate your message.
Invite your people in…
Tell them who you help.
What outcome you give them.
Why you’re different.
Step 3: Spread your message.
Pick two ways to reach your people.
Practice them every day.
Step 4: Help your people.
Serve your people.
Step 5: Repeat steps 3 and 4.
STOP doing everything else.
Stop chasing new tactics.
Stop following every expert.
Stop buying more programs.
Your Call To Action
The five steps are simple. Yet they’re difficult to follow.
It’s hard to ignore the “experts”. To stay true to yourself. To say no to the next new thing.
But you can do it.
I’m on a mission to create a business on my own terms. A small business that makes a big impact. Will you join me?
If you’re struggling to take the first step, check out my Passion Challenge workbook. It shows you how to discover what you love doing and unleash your greatest potential.