Are you stressing about how to get your first coaching clients?
Perhaps, you’ve already given a few free calls. You know coaching is the path for you.
But you have no clue how to sign your first paying clients.
Asking people to pay you to coach them can be terrifying. I know.
When I started coaching, I was filled with doubts. So, I dived in without thinking.
If I’d stopped to think too deeply, I’d never have begun. I’d already put off coaching for the best part of four years.
I decided now was the time to take a leap of faith.
As it turned out, this was the right thing to do. Finding your first coaching clients doesn’t have to be complex.
Here’s what I did…
How To Get Coaching Clients As A New Coach
In February 2017, I sent an email to a small group of email subscribers. I asked if anyone wanted to work with me.
It was a spur of the moment thing. Which is kinda crazy for me. I tend to think deeply before doing anything.
But I knew if I hesitated, I’d back out.
And that’s when I made a startling discovery.
People were already waiting to pay me to coach them. And I didn’t need to do a lot of complex things to get started. Here’s the truth nobody tells you…
… you don’t have to spend months networking and blogging to attract your first coaching clients. And you don’t have to spend thousands of dollars on advertising.
Don’t believe me? Think about these things…
- When you have a problem, you want someone to help you. If a contact then offers you a solution to your problem, you’re far more likely to accept that offer than click on some random ad you see on Facebook.
- You have skills and experience others can benefit from right now. If you’ve completed an advanced degree, been successful in the corporate world, overcome a health problem, lost a lot of weight, recovered from a messy divorce, or handled any difficult life situation. Then you can coach others around the same problem or situation.
- It takes times to set up a blog and learn about online marketing. But it only takes a few minutes to email your contacts or share an offer in an online group. To start your business, you need just two or three paying clients. Once you have that, you can think about next steps to expand your business.
Here’s what it comes down to:
You mustn’t let obstacles like money, time, or fear hold you back. These “obstacles” are easy to overcome. You owe it to your future clients to make them an offer right now.
Not sure you can do it?
I’ve already mentioned how I got started as a coach. All I did was send one email. There are three reasons my email got results.
Let’s explore those reasons so you can do the same and get your first coaching clients.
1: Solve A Specific Problem People Are Struggling With
First, find a real problem you can address.
In my email, I didn’t offer to coach people. Instead, I promised to address a specific pain my audience wanted help with. I offered to help people write and publish their first book.
Here’s the email I sent:
How’s your weekend going?
I’m reaching out to see if you’re interested in my new coaching program. This is a coaching intensive for aspiring authors who are ready to finally write and publish their book.
Does this sound like you or anyone you know?
If so, please hit reply and I’ll send you all the details. The program starts in March and I’m accepting applications up until Friday, March 3rd.
I hope to hear from you soon!
All the best,
See how simple this email is? Yet it still worked.
Here’s what happened after I sent my email:
- Email: 119 recipients who had already said they wanted to write and publish a book.
- Discovery calls: 8 people replied, 5 followed through and had a discovery call with me.
- Paying clients: 3 people became paying clients resulting in $1300 revenue.
What specific problem can you help people solve? It needs to be something desirable to your ideal clients. You want to address a deep pain or fulfil a big dream.
Here’re some example coaching offers to get your juices flowing:
“Build A Six-Figure Business – 12 Month Intensive” and not “12-Month Business Coaching”
“10-Step Clean Up Your Diet Program” and not “10-Week Health Coaching”
“Find Your Dream Job Strategy Call” and not “1-Hour Career Coaching”
2: Make A Promise You Can Deliver On
Next, make sure you offer something you can deliver on. This doesn’t have to be as scary as it sounds.
I started out by helping people write and publish a book. At that time, I’d self published four books. I knew I could take what I’d learned and share it with others.
Since then, I’ve gone on to coach people around finding meaningful work, achieving work-life balance, and starting/growing a home business.
What specific skills or experiences can you leverage? What are you passionate about?
You have gifts you can share with others (and get paid doing it). Take time identifying what those gifts are. This will give you and your prospects the confidence that you’re the right person to help them.
3: Make It Easy For Prospects To Say Yes
Last, don’t over complicate things for your potential clients.
In my email, I asked people to hit reply if they wanted to know more about my offer.
I didn’t ask them to complete a lengthy form or give me money upfront (those things came later). All they had to do was respond to my email saying they were interested.
How can you make it as easy as possible for someone to start working with you?
As your coaching business grows, you can worry about SEO, email list building, sales funnels, automated calendars, social media, etc. But right now these things don’t matter.
What matters is proving to yourself and others you can do this.
When you’re starting out you want to find a real problem you can solve. Then put your offer out there in such a way that it’s incredibly easy for someone to say yes.
What do you think? How soon can you sign your first paying clients?
If you’d like to learn more about building a successful coaching business, check out my book Make Money As A Life Coach below.