So, you want to become a life coach, or you’re an existing life coach who wants to earn more money and attract better clients?
Well, it’s a great time to get started.
According to the 2016 International Coach Federation Global Coaching Study, coach practitioners in the US reported an average annual income from coaching of about $61,900.
This isn’t a bad salary when you’re doing work you love from the comfort of your own home.
Yet, despite this…
Nobody is hiring “life coaches” anymore.
Every day, I see talented coaches with best-selling books, thousands of likes and followers on Facebook, huge marketing budgets, and a wide reach, all struggling to get clients. Hustling every day to put food on the table.
I don’t want you to be one of those life coaches. People need coaches like you to help them solve their problems and live a better life.
But they’re not hiring people who call themselves “life coaches.” Here’s why.
Why Is Nobody Hiring “Life Coaches” Anymore?
Imagine you’re a successful CEO of a company, approaching your mid 40’s, and you’re looking for help to regain your time, your health, and your relationships. You’re approached by two different life coaches on LinkedIn, promising to help you solve the biggest problems in your life.
The first coach calls himself: “Time management coach for executive level managers and CEOs”
The second coach has the title: “Life coach.”
All other things being equal, which of these two candidates is most likely to win your trust?
Of course, it would be the first one. Just from their title, they appear more qualified to help with your specific problems.
This is the power of selecting a coaching niche, and not just calling yourself a life coach.
“But I Won’t Get Many Clients If I Specialize”
If you’re like most people I speak to, you might be worried about becoming “too niche” or “too specialist.” This is based on the assumption that by narrowing your niche, you narrow your potential client base.
This is a myth. In fact, the opposite is true. Sure, you become less relevant and desirable to a huge number of potential clients. But you also become far more attractive to a targeted group of people. And this is how you win more work.
By selecting a specific individual. Then understanding their deepest pain points and offering a solution to help them overcome these challenges. You become irresistible to your target coaching niche.
And that’s not all. By selecting a coaching niche, you instantly shut down a huge amount of competition. Instead of competing against tens of thousands of generic “life coaches” you’re now competing against a much smaller group of specialists in your chosen field. Win—win.
And This Isn’t Hype Or Theory
IBISWorld — a leading industry research company that’s been in business since 1971 — identified the most important success factors for the Life Coach Industry are:
- Having an area of specialization
- Having a good reputation
- Having a wealthy client base
Yep, our little friend “specialization” is numero uno when it comes to things that help you succeed as a life coach.
Which brings us to the key question…
… how do you find a niche?
How To Find Your Coaching Niche
Let’s keep this simple. There isn’t one “magic” question you can ask to find your niche.
It may take some experimentation before you land on your ideal client base. That’s okay. The important thing is to start somewhere and keep tweaking your offering until you land on the winning formula.
To help you get started, below are 11 of the most effective questions I’ve found for unearthing your specialization. I want you to grab a pen and paper and write down at least 5 answers to each question.
- What are you good at?
- What are your significant life experiences/accomplishments?
- What would your friends and family say about you?
- What comes easily to you, that you enjoy doing?
- What skills do you perform daily, without really thinking about it?
- What would you do — and with whom — if money was no object?
- What could you talk about for hours on end?
- If the Earth was about to get wiped out by a giant asteroid, and a spaceship heading to Mars could only take 1 person, what would you say to get the captain to choose you, over the thousands of other people stood beside you?
- What did you want to be when you grew up?
- What brings you the most joy in life?
- What type of people are your drawn to and do you feel most comfortable speaking with?
Now, study your answers and look for patterns and recurring themes. These are clues to the type of people you love helping, your unique abilities, and the specific problems you enjoy solving.
By examining your answers and picking out common themes, you will identify one or more life coaching niche(s).
Example Coaching Niches
Let’s look at an example to show how this works.
Say you love reading books on spirituality, and you’ve always been the person to comfort and console people through times of grief. Perhaps you suffered the loss of a parent earlier in your life and understand how to help others in a similar position.
In this example, your life coaching niche might be:
“Spiritual coaching for people dealing with grief”
Other examples of life coaching niches might be:
“Financial management coaching for college graduates”
“Stress management coaching for executive level managers”
“Time Management coaching for working parents”
Don’t Sweat It
This exercise will help you hone in on your life coaching niche. But please don’t stress if it doesn’t fall out of the sky.
For some people, it’s obvious as daylight. For others, it takes some deeper soul searching before their niche shows itself.
Keep asking yourself these questions, carefully observe the answers, and create compelling coaching offers to attract your first clients. You’ll soon discover the niche that sets you apart from the competition.
One last word of caution, don’t let niche selection stall your career. Pick something to start with, even if you’re not 100%.
There’re no rules here. You can redefine your specialty later, if you need to.
The main thing is to get started and act now. Because I’m beginning to lose count of the number of talented, passionate coaches who return to their day job, because they spent too long procrastinating about this stuff.
There’s a world of people out there who need your help and are ready to pay you for it. Choose your niche now and go get ‘em.
For more help on getting started as a life coach, you can check out my book Make Money As A Life Coach. It provides a step-by-step proven plan to start your coaching business and quickly get your first paying clients.