This is the first chapter in my Make Money From Blogging book.
Welcome and congratulations! By reading this, you’ve taken the first step to starting your blog. I don’t know what inspired you, but I can guess. Not so long ago, I was in your shoes. Learning everything I could about how to start a blog, create great content, and get my message out into the world.
I wanted more from life and I was hungry to learn. I uncovered plenty of information to feed my hunger, which is where I encountered my first problem. There’s too much information online.
You can read about WordPress, Search Engine Optimization, email lists, content marketing, social media, affiliate marketing and more. It’s all useful stuff. But where’s the plan?
How do you know what to do first? What social media platforms are best? How often should you publish blog posts? How should you monetize your blog? How do you even get people to read your blog?
And of course, the greatest challenge of all:
How do you find time to get it all done?
Through research, taking courses, and lots of mistakes I unearthed answers to these questions. But I didn’t do it alone. On my journey I had the help of some amazing colleagues and mentors. One of those people is my co-author, Lisa Tanner.
Before I met Lisa, I thought I was doing well managing my time. But Lisa takes things to a whole new level. She’s a homeschooling mom to eight kids, a blogger, and a freelancer. Yup, you read that right. Lisa is raising eight kids while running a successful, online business. What Lisa doesn’t know about starting a blog and raising a family isn’t worth knowing.
Something else I admire about Lisa is how intentional she is with her blog. It’s tempting to hop from one project to the next. Chasing shiny objects. Trying the latest tactics. But when you have the demands of a large family, you don’t have time to waste on ideas that don’t work.
Lisa’s approach to blogging is laser focused. She knows what she needs to do to publish amazing content and spread the word. And by the time you finish reading this book, you will too.
But let’s rewind a bit. Maybe you’re not sure whether you want to start a blog. I don’t want you to waste your time with this book if it isn’t the right path for you. So, let’s look at what you need to be a successful blogger. I’ll also discuss why you might want to start a blog in the first place.
Who Should Start A Blog?
First and foremost, you need to love writing. I’m going to be straight with you here. If you don’t enjoy writing, forget about blogging. Go start a YouTube channel or Podcast instead. Because when you create a blog you’re going to be doing a lot of writing.
I publish two articles a week. Each article is around 1,000 to 2,000 words. That’s at least 3,000 words a week. On top of that, I publish several books a year. So, yes, I love writing. If I didn’t, I’d have no chance of sustaining a blogging career.
Now, you don’t have to be the best writer. I’m not. But by writing every week, you’re going to improve faster than you thought possible. You just need to enjoy the process of turning your thoughts into words.
On its own, a love of writing isn’t enough. You also need to be passionate about your blogging topic. You must have a subject or theme you love so much that you can write about it for a long time. Lisa dives deep into picking your niche in chapter one.
The good news is that you don’t have to choose a narrow topic. It doesn’t hurt to niche down, either. Writing about a single, well-defined subject makes it easy for others who share your passion to discover and read your blog.
However, I didn’t niche down. I blog about working from home and living your best life. I’m multi-passionate—I love learning and sharing new ideas. On this blog, I cover a range of topics including self-publishing, freelancing, blogging, starting a coaching business, simple living, productivity, success, and work-life balance.
Although I cover diverse topics, I have a common theme and a specific audience. My theme is profiting from work you love. And I write for stay-at-home parents who want more in their life. Parents who want to stay home with their kids and earn an income. Without feeling torn between the two.
Okay, you love writing and you’ve found something you’re passionate about. What else do you need to be a successful blogger? Nothing—that’s it. You’re good to go!
You only need these two things to succeed. Everything else can be learned or outsourced. In fact, you will learn everything you need for your first year of blogging as you read this book.
Why Start A Blog?
What can you reasonably expect after blogging for a year? Why even bother?
Let’s talk about money first, because I know this is a pressing concern for most people. Here’s what I want you to know. Despite what others might say, you can earn an income as a blogger. In this book, we share six ways to monetize your blog. After one year (assuming you’re consistent and have a message people want to hear) you can earn anywhere from $1,000 a month to six figures a year.
We also share the stories of six and even seven-figure bloggers. Yes, many of these people have been at it for a long time. But some started just one or two years ago. As you advance in your blogging career, you can grow a business around your blog. When you put your ideas out into the world, you make connections. You meet people who share your interests and new opportunities come your way.
Here are a few examples from my life. Through writing and blogging, I’ve been invited to speak at conferences, asked to coach people, and partnered with entrepreneurs who I once looked up to and never thought I’d get to know. You will be surprised at the doors that open once you start your blogging journey.
Which brings me to the most important reason to blog. It’s not money. Or fame. Or connections. When you start blogging, you make a difference in people’s lives. Your words impact others. You help your readers solve pressing problems and inspire them to reach for their dreams.
As a blogger, you change people’s lives. And that’s powerful stuff.
When you receive emails from your readers thanking you because you helped them through a difficult time in their life, or a message describing how you gave them hope, that is the greatest reward of all.
Start Your Blogging Journey
Before you jump into the meat of this book, I have one last word of advice. Please take your time. Follow every step. And don’t give up.
You’re going to hit obstacles, technical challenges, fears and doubts. Things that don’t work out as you hoped. It may take you months to figure out what you want to write about or who you’re writing for.
That’s okay. We all experience problems. It takes time to hone your writing voice and master the skills you need to be a successful blogger. Lisa and I have both encountered our share of obstacles. But the more you practice, the better you get as a writer, a blogger, and a businessperson. And the closer you’ll come to creating a blog you and your readers love. A blog that brings in a consistent income—one you can fit around your family commitments.
Starting a blog can be overwhelming. But I don’t want you to jump ship at the first obstacle. I’ve found that the solution to feeling overwhelmed is to have a plan.
This book is your plan. And to make it even easier for you, I’ve created a bonus workbook. This downloadable workbook guides you through the steps to start your blog. It tells you exactly which chapter to read, what actions to take, and when to take them.
Also, when you download the workbook, you get email access to me. I’d love to support you on your journey. It’s my mission to help other stay-at-home parents do work they love. If that sounds like something you want, hop over to the bonus area here. Then, turn to chapter one and start building your blog today.
Now, I hand you over to Lisa. Enjoy the book and I hope to meet you soon.
If you’d like to read the rest of our Make Money From Blogging book, click below to check it out on Amazon.